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Outdoor Gear E-Commerce Brand — DTC + Amazon

Denver, COListed April 28, 2025
E-CommerceDTCAmazon FBA

Financial summary

Asking Price

$850,000

Annual Revenue

$1,200,000

EBITDA

$228,000

Cash Flow

$240,000

CF Multiple

3.5x

Years Operating

6 yrs

Employees

6

About this business

Founded in 2019 in Denver, this outdoor gear brand sells across Shopify DTC (42% of revenue) and Amazon FBA (58% of revenue). The brand has cultivated a loyal following among weekend hikers and trail runners, with a 38% repeat purchase rate on Shopify.

The product portfolio spans 3 main lines: hydration gear, lightweight cookware, and trekking accessories — all proprietary SKUs manufactured by a vetted supplier in Taiwan with whom the business has a 4-year exclusivity agreement.

The Amazon presence is strong: 4.8★ average across 200+ reviews per ASIN, top-3 ranking in core search terms, and inclusion in Amazon's Outdoor Recreation gift guide for two consecutive holiday seasons.

Inventory (valued at ~$120K) is included in the sale. A VA handles customer service 30 hrs/week and is willing to continue. The founder is relocating internationally.

Key highlights

  • 4.8★ Amazon rating across 3 product lines, 200+ reviews each
  • 38% Shopify repeat purchase rate
  • Exclusive supplier contract through 2027
  • $120K inventory included in asking price
  • Strong holiday seasonality — Q4 is 45% of annual revenue

Confidential financials

Detailed revenue breakdown, customer cohort data, and full data room — gated behind NDA.

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$850,000

3.5x cash flow · $1,200,000/yr revenue

About the seller

S

Sarah K.

Member since 2024

Response rate94%
Total listings1
IdentityVerified

Confidential financials available

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Listing ID: outdoor-gear-ecommerce