Specialty Coffee Roaster — Subscription-First DTC

Portland-based specialty coffee roaster built subscription-first from day one. The brand sources micro-lot single-origin coffees from 12 farms across Ethiopia, Colombia, and Guatemala, and has won 3 regional roasting competitions since 2021.

2,800 active subscribers pay $38–$68/mo for 3 subscription tiers. Subscription revenue accounts for 68% of total revenue; the remaining 32% comes from one-time Shopify orders and 2 wholesale accounts (local restaurant group).

The business operates from a 1,200 sq ft roastery on a month-to-month lease at $2,400/mo — the lease is transferable. Equipment (2 Giesen roasters, a cupping table, and packaging line) is included. A 5-person team (2 FT roasters, 2 PT fulfillment, 1 FT customer experience) runs daily operations.

Instagram following of 41K drives 22% of new subscriber acquisition. Klaviyo email list: 18,500 with 48% open rate.